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CRM

Analytical, operational or collaborative? Which CRM approach is the best choice for small and medium-sized enterprises?

It feels like there are CRM solutions a dime a dozen, but that doesn't mean they can all do the same thing. There are different CRM approaches, which are reflected in the functional focus of a system. It is important to know these approaches and your own requirements so that the introduction of a CRM in the company really pays off. In this article ...

Analytical, operational or collaborative? Which CRM approach is the best choice for small and medium-sized enterprises? Read more "

CRM implementation in small and medium-sized enterprises. A small guide

Customer relationship management (CRM) systems have become mainstream in companies of all sizes, and for good reason. They help companies manage customer interactions and data throughout the customer lifecycle. However, implementing a CRM system in small and medium-sized enterprises (SMEs) can be challenging, and a successful outcome depends on several factors. In ...

CRM implementation in small and medium-sized enterprises. A small guide Read more "

Telephone integration in CRM. More power for sales and support

Integrating a VoIP-based telephony solution into a CRM system makes it an even more effective tool for significantly improving sales and customer care processes. In this blog post, we take a closer look at the benefits of telephone integration for sales and customer care and take a closer look at two popular providers. What is VoIP telephony and how ...

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Cloud-based and on-premise CRM systems - their advantages and disadvantages and for whom which system is more worthwhile

When it comes to customer relationship management systems, companies are faced with the choice of relying on a cloud-based or on-premise system. Both have their advantages and disadvantages. Which system might be more worthwhile for which company is what we want to explore in this article. Cloud-based CRM systems Cloud-based CRM systems are systems that run on the servers of ...

Cloud-based and on-premise CRM systems - their advantages and disadvantages and for whom which system is more worthwhile Read more "

CRM as the key to greater customer satisfaction

Customer satisfaction is the key to any successful business. A satisfied customer is a loyal customer, and a loyal customer is more likely to come back to your business and recommend it to others. For this reason, businesses are constantly looking for ways to improve customer satisfaction. One of those ways is through the use of a customer relationship management (CRM) system. A ...

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Category alphabet soup: API - What an application programming interface is and how it turns a CRM into a super tool.

It is impossible to imagine modern software tools without APIs. They allow programs and applications to communicate with each other and exchange data. In this blog post, let's take a look at how APIs can turn a CRM into a true super tool. What is an API? API stands for application programming interface and is a set of protocols and routines for ...

Category alphabet soup: API - What an application programming interface is and how it turns a CRM into a super tool. Read more "

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