Analytical, operational or collaborative? Which CRM approach is the best choice for small and medium-sized enterprises?

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It feels like there are CRM solutions a dime a dozen, but that doesn't mean they can all do the same thing. There are different CRM approaches, which are reflected in the functional focus of a system. It is important to know these approaches and your own requirements so that the introduction of a CRM in the company really pays off. In this article ...

Analytical, operational or collaborative? Which CRM approach is the best choice for small and medium-sized enterprises? Read more "